My Story: Building a Life Through Service
I immigrated to California when I was 12 years old and was raised by a single mother who taught me early the value of hard work, perseverance, and making the most of every opportunity.
I worked my way through school, beginning at community college before transferring to a four-year university and eventually earning my Ph.D. with an emphasis in Multicultural Community Clinical Psychology (MCCP) from Alliant University. I completed my fellowship at Gateways Hospital and Mental Health Center, where I worked with people experiencing homelessness and those living with serious mental health challenges.
Now, I’m a small business owner, a father of two, and deeply rooted in San Rafael. This is where my wife and I have raised our family, where I built my business, and where I’ve spent years showing up and giving back to the community we call home.


Putting Down Roots in San Rafael
My wife, Aliza, grew up in Sleepy Hollow in San Anselmo, and we met in the Bay Area about 20 years ago. We chose San Rafael to build our life together, and it’s where we’ve raised our two kids, Cyrus and Elisheva.
These days, Cyrus works with me at United With Earth during the summers, something I really enjoy as a dad. Elisheva keeps us busy with her love of music and dance. And when we have some downtime, you’ll usually find us riding our bikes to Andy’s, walking along the water, spending time with neighbors, or trying to keep up with Mochi and Juju, our two rescue dogs from Marin Humane.
San Rafael is where our kids have grown up, where we’ve made some of our closest friends, and where we’ve built a life we love. It’s home. And when a place becomes home, you find ways to take care of it and give something back.


Bringing United With Earth to San Rafael
In 2007, I founded United With Earth, a family-owned organic specialty produce company. As the business grew, I eventually moved our operations to San Rafael, where United With Earth is headquartered today.
Over the years, I’ve grown the company into a nationally recognized organic produce brand. We’ve been certified by California Certified Organic Farmers (CCOF) since 2008, but what I’m most proud of is the team we’ve built and the opportunities we’ve been able to create along the way. We hire locally, including students from San Rafael High School and Dominican University.
Running a business for nearly two decades has taught me to solve problems, manage budgets, make payroll, bring people together, adapt when something isn’t working, and be accountable for the decisions I make. It’s also taught me not to be afraid of trying something new or finding a better way to get something done.
That’s an approach I would bring to City Council.

A Record of Service You Can Count On
For over a decade, I’ve been showing up for our community because it’s my home and because I believe being part of a community means taking responsibility for making it better.
I’ve volunteered at my kids’ school, served my neighborhood, worked alongside local businesses, and taken on leadership roles focused on public safety and accountability. I’ve organized block parties, sat through plenty of long meetings, asked tough questions, and worked with people who don’t always agree to find a way forward.
The roles have been different, but the reason I’ve taken them on has always been the same: I care deeply about this city, I believe in bringing people together to solve problems, and when there’s work to be done, I show up and find a way forward.
Certifications


Awarded Certificate of Completion, San Rafael Leadership Institute


Awarded Certificate from Assemblymember Marc Levine


Awarded Certificate from Hon. Jared Huffman, U.S. Congress


Awarded the North Bay Diversity Award in 2024



Awarded Certificate from Assemblymember Damon Connolly and Senator Mike McGuire






